What we do?

Convey your unique identity as a company. Together, we will ensure that you attract top talent and minimize outflow through authentic positioning. We make your company an attractive workplace which is the perfect match for the right candidates.

Network of experts​

Naturally, our services are provided by a high-performing, dedicated and experienced team, whose commitment you can count on at all times. Together with an established network of experts. Professionals with specific expertise in Employer Branding, Recruitment Marketing and Employer Marketing.

We are a hub, a group, a collective … or similar to penguins, a colony. A group of experts who know the tricks of the trade and combine their efforts.

How does this work for you and your employer image? With a bespoke service of course! Specifically, this means a permanent SPOC and familiar faces. Strategists and employer marketers who know what they are talking about and always put your business first. Supplemented by a pool of external experts. Freelancers, media partners, suppliers … who feature when there is a specific match with your company. All of them seasoned professionals in our field. We plug and play, making a difference in this area as well.

And, obviously, we operate as a close-knit group. Just like a colony of penguins in which each individual thinks and acts for the benefit of the group.

An innovative way of collaboration: a team of dedicated professionals • An innovative way of collaboration: a team of dedicated professionals • An innovative way of collaboration: a team of dedicated professionals •

Positioning yourself as an employer​

What is your true identity as an employer? How are you perceived in the job market? Who do you want to attract? What is your objective as an organisation? That’s what employer branding is all about. 

Your vision and corporate culture are the DNA of your company. When combined with the benefits you offer and the specifics of your professional values, you create an original identity. Our goal is clear. We want to show who you are as an employer and why talented candidates should choose you. Both internally and externally. To achieve this we provide bespoke services. With experts specifically selected for you who know your business inside out. Experts who will help you integrate your employer brand into all your HR processes.

Similar to penguins, we are a cohesive team in which everyone fulfils a specific role. This personalised approach puts you in a unique position. In the mindset of your current employees and among the talent that you aim to attract.

How? By positioning your company as an attractive workplace, which is the perfect match for the best possible candidates.

We empower companies to showcase their unique identity • >We empower companies to showcase their unique identity • >We empower companies to showcase their unique identity •

Your employer brand in the spotlight​

Effectively positioning your employer brand via targeted strategies. We work with a dynamic range of appropriate (media) channels. With content focused on your strengths and opportunities for professional growth to ensure that your company is highlighted in a creative manner.

Making your company stand out and presenting it as the ultimate employer to work for. That’s what it’s all about. Obviously, by adopting an authentic approach combined with employee involvement. Their pride and loyalty get the attention they deserve and help promote your values. They should be the first to be deployed.

Employer marketing puts your organisation on the map. Together with our team of experts, we look at which combination of channels best matches your ambition. Again, we are putting our expertise to work. We will engage in dialogue and together determine the best possible methods to promote awareness among potential employees and stimulate the commitment of your existing employees.

Bottom line? Effectively persuade talented candidates to (continue to) choose your employer brand.

We deploy targeted strategies to effectively promote companies • We deploy targeted strategies to effectively promote companies • We deploy targeted strategies to effectively promote companies •

Attracting the right people​

Attracting the right people through your marketing efforts. Top talent that quickly picks up targeted socials and digital marketing tools. Because that’s what we do on your behalf. Generating high quality job applications with targeted campaigns and strategic job vacancies.

Recruitment marketing focuses on recruiting talented individuals. With the specific aim of getting them to apply for specific job vacancies quickly and efficiently. Using a smart combination of media such as career sites, streaming services, radio, OOH, platforms, socials, referrals etc.

What are we aiming for? To establish a reliable pool of qualified candidates together with you. To fulfil outstanding vacancies quickly and purposefully with the best people for your organisation. Again, we can rely on an extensive network in this respect. A group of highly experienced professionals who want to get the best out of your business. Similar to individuals in a penguin colony bringing out the best in themselves to make the group stronger.

Specifically? Together, devising the best recruitment marketing strategies and focusing on the growth and success of your organisation.

We craft campaigns designed to attract top-tier talent • We craft campaigns designed to attract top-tier talent • We craft campaigns designed to attract top-tier talent •
Let’s get in touch!

Whether you are looking for expert recruitment campaigns, strategic advice, interested in our unique media offering or simply want to learn more about how we achieve your HR goals through more detailed data insights… we would love to hear from you!